There is an immense breadth of digital information that can be helpful while cycling, most of which can be provided by smartphones or traditional bike computers. However the sheer volume of available information has a tendency to distract from what is really important to each individual cyclist. Moreover, digital displays have significant readability challenges in bright sunlight, which further adds to the distraction.

Physical Widgets allow users to focus on the things that really matter to them while cycling. It connects the full information potential of the digital world with a series of modular, analog interfaces, which can be flexibly adjusted to fit the user’s ride, be it a multi day trekking tour, a downhill adventure or just a daily commute. The system consists of one central module and a range of connectable “widgets”, each optimised to fulfill a specific task. The central module would handle the power and connectivity features, allowing the other “widgets” to be super simple.This reduces cost, justifying a larger collection of widgets, from which more varied setups can be created.

The interfaces themselves are designed to be as simple and easy to read as possible. This means no numbers, no text or intricate detail, but chunky, soft shapes with vibrant, primary colors and purely analog outputs that, if required, could even be read through touch. This allows cyclists to focus on their environment and enjoy the ride, without any unnecessary distractions.

First Ideas and Prototypes

Functional Prototypes